Siemens to Go Electronic

Share this article:
MUNICH, Germany -- Siemens, a global machinery conglomerate with activities in 190 countries and a worldwide work force of 440,000, plans to become the world's largest electronic building site.


Speaking at the recent opening of the first Center of E-Excellence at Munich airport, CEO Heinrich von Pierer said that "we will transform ourselves into an e-driven company in record time."


The company plans to open other centers of e-excellence in Atlanta and Singapore later this year and to spend 1 billion euros ($850 million) on the project, which will give all 440,000 employees Internet access.


The e-centers are designed to bundle all corporate activities into an electronic network and to go far beyond the usual e-procurement and online sales to include e-learning, e-recruitment and e-logistics.


"All our processes and procedures will change," Pierer said, "quickly and without compromise. Through e-business Siemens will become a new enterprise: the new economy with substance."


Pierer said about 70 percent of all Siemens activities are already linked electronically, and the new investment will bundle individual solutions into a fully integrated system.


E-procurement has priority, he said, noting that only 10 percent of the company's annual purchase budget of 35 billion euros ($29.7 billion) is spent on the Web. He plans to boost that to more than 50 percent.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.