Siemens Energy & Automation Taps SourceLink

Share this article:
Siemens Energy & Automation Inc. named SourceLink, Atlanta, to handle promotions for its Siemens Exider train tour to highlight its industrial products and services.


The agency was charged with crafting customer research, advertising, direct mail, theme creation, collateral, strategy and database development. Plans call for Siemens Exider trade show via train to schedule stops in cities such as Chicago, Atlanta, New York, Boston, Detroit and Houston.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

News Byte: Javelin Marketing Appoints Damron CMO

News Byte: Javelin Marketing Appoints Damron CMO

Longtime agency pro brings extensive healthcare industry experience to the agency.

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.