Siebel Systems and Sitel Form Partnership
Through the agreement, Sitel will become Siebel's preferred partner for outsourced call centers and Siebel will become Sitel's preferred partner for its CRM call center software applications.
The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.
Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.
The Volkswagen marketing executive is a veteran of Wunderman and WPP.