Siebel Systems and Sitel Form Partnership
Through the agreement, Sitel will become Siebel's preferred partner for outsourced call centers and Siebel will become Sitel's preferred partner for its CRM call center software applications.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?