Siebel Systems and Sitel Form Partnership
Through the agreement, Sitel will become Siebel's preferred partner for outsourced call centers and Siebel will become Sitel's preferred partner for its CRM call center software applications.
Elijah Degen brings 15 years of experience to his new role at the digital agency.
CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.
Increased productivity is the real Hook for marketing automation.