Siebel Releases Retail CRM Application

Share this article:
Business applications provider Siebel Systems Inc. introduced a customer-relationship management application last week geared toward the retail industry, a first for the company.


Siebel said it worked with Marks & Spencer, CompUSA and Home Shopping Network to develop the new application, Siebel eRetail 7, which was built on Siebel's existing Siebel 7 platform.


Siebel eRetail 7 is designed to let retailers create multi-channel marketing campaigns and can provide measurable results in real time. The system also has a customer-service application and an employee portal that provides performance management, along with online help desk, online learning, and company news.


NCR and Blue Martin also provide CRM systems for retailers.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.