SideStep Adds InterContinental Inventory to Search ResultsTravel search engine SideStep expanded its relationship with InterContinental Hotels Group last week.
As part of the deal, the Santa Clara, CA, company will run inventory from InterContinental's seven hotel brands within its search results. The brands are InterContinental Hotels & Resorts, Crowne Plaza, Holiday Inn, Holiday Inn Express, Hotel Indigo, Candlewood Suites and Staybridge Suites.
SideStep also will promote InterContinental in a marketing campaign to connect consumers directly to the hotel chain's Web site at www.ichotelsgroup.com. The marketing programs include targeted advertising, featured specials and e-mail marketing.