Showtime to Use DM in Acquisition Campaign

Share this article:
Showtime Networks Inc. will use multichannel marketing and a sweepstakes to help tout the premium cable channel and add subscribers in a campaign that begins next month, the company said yesterday.


The promotion will include DRTV, door hangers, bill stuffers, coupons, point-of-sale displays, telemarketing, Web banners and e-mail. The company also said it will create a Hispanic version of the campaign.


As part of the effort, Showtime will offer $50 gift cards to The Home Depot for consumers who sign up for Showtime until April 30.


The gift card offer generated response rates "well above standard cable offers," said Geof Rochester, senior vice president of marketing at Showtime. In the past year, he said, the company has worked with several high-profile brands offering high-value overlays in its effort to add subscribers.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.