Showtime to Use DM in Acquisition Campaign

Share this article:
Showtime Networks Inc. will use multichannel marketing and a sweepstakes to help tout the premium cable channel and add subscribers in a campaign that begins next month, the company said yesterday.


The promotion will include DRTV, door hangers, bill stuffers, coupons, point-of-sale displays, telemarketing, Web banners and e-mail. The company also said it will create a Hispanic version of the campaign.


As part of the effort, Showtime will offer $50 gift cards to The Home Depot for consumers who sign up for Showtime until April 30.


The gift card offer generated response rates "well above standard cable offers," said Geof Rochester, senior vice president of marketing at Showtime. In the past year, he said, the company has worked with several high-profile brands offering high-value overlays in its effort to add subscribers.


Share this article:
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.