Shows & Associations

DMA steps in the right direction with new CEO

DMA steps in the right direction with new CEO

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After an exhaustive, six-month-long search, the Direct Marketing Association named Lawrence Kimmel president and CEO. Kimmel was chairman and CEO of Grey Direct from 2000 to 2008, before it was renamed G2 Direct & Digital, and prior to that logged time as EVP at Draft Worldwide and president of Unimark, a direct marketing agency he founded.

Shop.org executive Silverman resigns to found startup

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Scott Silverman, executive director at Shop.org, is leaving his post August 13 to co-found an e-commerce startup.

Nailed It: Julie Cunnyngham, product marketing director, Hallmark Business Expressions

Nailed It: Julie Cunnyngham, product marketing director, Hallmark Business Expressions

Julie Cunnyngham, product marketing director at Hallmark Business Expressions, explains how a campaign generated leads and translated into a new selling strategy for the marketer

Time to get that Advertising Week schedule going

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As Advertising Week approaches, I am going through the party invites, a sea of meeting requests and, of course the catalog to figure out which events will be most interesting to attend.

Five questions for a digital insider: Barbara Coll, CEO, Webmama.com Inc.

Five questions for a digital insider: Barbara Coll, CEO, Webmama.com Inc.

Barbara Coll, CEO of Webmama.com, sat down with DMNews at the 2009 Search Engine Strategies Conference to discuss the latest trends in search marketing. In our five questions, Coll covers why you can't do search in a vacuum and the reason search needs to be a strategy rather than a tactic.

DMA launches committee around future of multichannel marketing

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The Direct Marketing Association on Wednesday announced it has launched the iDirect Leadership Committee to provide thought leadership to the industry regarding data-enriched multichannel marketing. That will include driving new educational programs and conducting and publishing research around the fusion of traditional direct marketing with data, analytics and online programs.

MPA Handbook shows successes, pitfalls of mags in 2008

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The 2009-2010 Magazine Handbook, released this week by Magazine Publishers of America (MPA), reports that magazine readership and influence remains strong, in spite of slipping ad numbers.

Echo awards judging features firsts in green marketing, award organization

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The first round of judging for the 2009 International Echo Awards, a body of awards from the Direct Marketing Association that celebrate creative, strategy and results across direct marketing media, began May 19. This is the first year Echos has had a vice chair from the client side. Another first this year is the Green Marketer Award.

Potter likes USPS' chances despite recession: NPF

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Service was the key word at the National Postal Forum's opening general session this morning. Throughout his introduction and three short panel discussions, Postmaster General John Potter remained adamant that the USPS would maintain and even improve its service levels, in spite of economic difficulties.

Curiosity on summer sale reigns at NPF

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A major point of interest at this week's National Postal Forum has been the proposed USPS Summer Sale on Standard Mail letters and flats. The sale, pending approval by the Postal Regulatory Commission, is intended to drive volume during the traditionally slow July to September quarter.

Digg's Rose shares insight on monetizing UGC: ad:tech SF

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Kevin Rose, founder and chief architect of community content-ranking site Digg, shared his thoughts on how user-generated content can be monetized and used to engage consumers during this morning's ad:tech San Francisco keynote. Evan Hansen, editor-in-chief of Wired.com, interviewed the entrepreneur. Rose said that his site, which was largely founded to democratize content online, was now seeking to create a way for consumers to respond directly to advertisers about products and promotions.

ABCSearch rebrands as Advertise.com

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Internext Media Corp-owned pay-per-click (PPC) search network ABCSearch has acquired Advertise.com. Now, all of ABCSearch's services will be transitioned under the Advertise.com Inc. brand. Over the next six months, the company will be rolling out new technologies to provide multiple integrated programs, including PPC, local and contextual targeting, as well as display ads.

Q&A with...Fred Balboni, global retail industry leader, IBM Business Consulting Services

Q&A with...Fred Balboni, global retail industry leader, IBM Business Consulting Services

At the NRF's annual convention this year, the IBM Institute for Business Value announced a survey it recently completed of 30,000 US consumers. The goal was to understand what drives consumer spending across a variety of retail categories, including grocery, apparel and pharmacy. Fred Balboni, global retail industry leader of IBM Business Consulting Services, offers the lowdown on the survey results as well as his outlook on the retail environment overall.

Creative Jam interview: AXA's Barbara Goodstein on risk

Brands can — and should — take creative risks, said Barbara Goodstein, chief innovation officer and EVP of marketing for AXA Equitable, at today's DMNews Creative Jam, citing her company's use of an 800-pound gorilla to increase brand awareness. Goodstein was interviewed by DMNews editor-in-chief Cara Wood at the Jam, which is part of the John Caples International Awards, and drew from her experience with the insurance firm to talk about risk.

Creative Jam panel: All marketing is a risk

Everything one does in marketing is a risk — including repeating something successfully done, Nick Moore, EVP and chief creative officer of Wunderman New York, told an audience during a panel discussion at Thursday's DMNews Creative Jam in New York. Moore was part of a creative agency forum on the importance of risk, which was moderated by DMNews' editorial director Julia Hood and also included Duncan Gray, executive creative director of Proximity London, and Holly Pavlika, executive creative director of Big Fuel.

SEMPO board elects new officers, promotes Pruitt, Holoubek

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The board of the Search Engine Marketing Professional Organization (SEMPO) has elected a new batch of officers. Jeffrey Pruitt, former president of SEMPO, will now serve as chairman. He is also EVP of corporate partnerships at search agency iCrossing. Sara Holoubek, former board member of SEMPO, will replace Pruitt as president.

Expedia launches PassportAds to target in-market travelers online

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Expedia Media Solutions, the ad sales division of online travel company Expedia, has launched a new behavioral targeting product, PassportAds, which anonymously identifies in-market travelers through their search behavior. The announcement was made Thursday at the OMMA Behavioral conference in New York.

Yahoo offers new search and display products for improved targeting

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Yahoo has released a series of three new search and display ad products allowing advertisers to better reach their target consumers. The announcement was made Tuesday during Yahoo's keynote presentation at the Interactive Advertising Bureau conference in Orlando.

Integration necessary to realize mobile potential

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I am a late-adopting iPhone user and, while I like it, there is one element of the device that is simply too smart for its own good — that is, the autocorrect of e-mail spelling, which has a habit of interpreting my rather basic vocabulary choices as arcane proper nouns. For example, a slowly typed "which" will sometimes translate to Whig, "have" becomes "Han," and the word "paying" for some reason morphs into "Latin."

NARC board expands, adding voices for direct

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For the first time since it was founded more than 30 years ago, The National Advertising Review Council (NARC) recently expanded its board by adding leaders from three leading direct marketing orga­nizations: Julie Coons, president and CEO of the Electronic Retail­ing Association (ERA); John A. Greco, Jr., president and CEO of the Direct Marketing Association; and Randall Rothenberg, president and CEO of the Interactive Adver­tising Bureau (IAB).

Transplace turns to LeadLife to build, manage leads

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Transplace, a third-party logistics and supply chain company, has tapped LeadLife Solutions to improve its lead management and nurturing, and encourage attendance at its annual Shippers Symposium.

Convenience stores seek loyalty insights

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The Petroleum Convenience Alliance for Technology Standards (PCATS) has teamed with loyalty industry association Loyalty 360 to improve its customer engagement and rewards practices.

Green pushes have ally in Obama

Green pushes have ally in Obama

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As the country anticipates Barack Obama's inauguration this week, wondering if he can turn the economy around, marketers touting environmental messages wonder what the new presidency will mean for green marketing.

Measurement: Email Insider Summit keynote

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Measurement is one of the key benefits of the e-mail channel, and if done well, it can be the starting point for an entire multichannel marketing effort, according to Tuesday's keynote at Media Post's Email Insider Summit.

New media hot Ad:tech topic

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Last week advertisers and technology experts alike descended on New York to talk about the latest and greatest in advertising and technology. A key theme of the show was consumers' shifting media consumption models.

Kodak's moment

Kodak's moment

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Even in a down economy, Eastman Kodak's Jeffrey Hayzlett is upbeat about today's marketing challenges.

Election highlights Ad:tech State of the Industry panel

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This morning's State of the Industry panel at Ad:tech New York shed some light on how publishers, agencies and their clients see the digital advertising space today.

What drives online video success?

As rich media becomes more and more prevalent, marketers are applying traditional tactics to convert viewers into sellers. Our experts debated which is more crucial: form or targeting.

Tracking, research, can illuminate industry

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At last week's Direct Marketing Association's annual convention in Las Vegas, I witnessed remarkable collaboration across disciplines and national borders. I was inspired to step outside of the traditional business arena for some fresh perspec­tive. Despite spending the week in Nevada's desert, I reflected on something aquatic: The crystal jelly, a glowing sea animal studied by this month's Nobel Prize in Chemistry honorees.

Channel surf

Channel surf

QVC's new multichannel marketing strategy introduces the network to a broader range of consumers.

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