August 09, 2010
After an exhaustive, six-month-long search, the Direct Marketing Association named Lawrence Kimmel president and CEO. Kimmel was chairman and CEO of Grey Direct from 2000 to 2008, before it was renamed G2 Direct & Digital, and prior to that logged time as EVP at Draft Worldwide and president of Unimark, a direct marketing agency he founded.
Scott Silverman, executive director at Shop.org, is leaving his post August 13 to co-found an e-commerce startup.
January 18, 2010
Julie Cunnyngham, product marketing director at Hallmark Business Expressions, explains how a campaign generated leads and translated into a new selling strategy for the marketer
As Advertising Week approaches, I am going through the party invites, a sea of meeting requests and, of course the catalog to figure out which events will be most interesting to attend.
August 18, 2009
Barbara Coll, CEO of Webmama.com, sat down with DMNews at the 2009 Search Engine Strategies Conference to discuss the latest trends in search marketing. In our five questions, Coll covers why you can't do search in a vacuum and the reason search needs to be a strategy rather than a tactic.
The Direct Marketing Association on Wednesday announced it has launched the iDirect Leadership Committee to provide thought leadership to the industry regarding data-enriched multichannel marketing. That will include driving new educational programs and conducting and publishing research around the fusion of traditional direct marketing with data, analytics and online programs.
The 2009-2010 Magazine Handbook, released this week by Magazine Publishers of America (MPA), reports that magazine readership and influence remains strong, in spite of slipping ad numbers.
The first round of judging for the 2009 International Echo Awards, a body of awards from the Direct Marketing Association that celebrate creative, strategy and results across direct marketing media, began May 19. This is the first year Echos has had a vice chair from the client side. Another first this year is the Green Marketer Award.
Service was the key word at the National Postal Forum's opening general session this morning. Throughout his introduction and three short panel discussions, Postmaster General John Potter remained adamant that the USPS would maintain and even improve its service levels, in spite of economic difficulties.
A major point of interest at this week's National Postal Forum has been the proposed USPS Summer Sale on Standard Mail letters and flats. The sale, pending approval by the Postal Regulatory Commission, is intended to drive volume during the traditionally slow July to September quarter.
Kevin Rose, founder and chief architect of community content-ranking site Digg, shared his thoughts on how user-generated content can be monetized and used to engage consumers during this morning's ad:tech San Francisco keynote. Evan Hansen, editor-in-chief of Wired.com, interviewed the entrepreneur. Rose said that his site, which was largely founded to democratize content online, was now seeking to create a way for consumers to respond directly to advertisers about products and promotions.
Internext Media Corp-owned pay-per-click (PPC) search network ABCSearch has acquired Advertise.com. Now, all of ABCSearch's services will be transitioned under the Advertise.com Inc. brand. Over the next six months, the company will be rolling out new technologies to provide multiple integrated programs, including PPC, local and contextual targeting, as well as display ads.
March 30, 2009
At the NRF's annual convention this year, the IBM Institute for Business Value announced a survey it recently completed of 30,000 US consumers. The goal was to understand what drives consumer spending across a variety of retail categories, including grocery, apparel and pharmacy. Fred Balboni, global retail industry leader of IBM Business Consulting Services, offers the lowdown on the survey results as well as his outlook on the retail environment overall.
Brands can — and should — take creative risks, said Barbara Goodstein, chief innovation officer and EVP of marketing for AXA Equitable, at today's DMNews Creative Jam, citing her company's use of an 800-pound gorilla to increase brand awareness. Goodstein was interviewed by DMNews editor-in-chief Cara Wood at the Jam, which is part of the John Caples International Awards, and drew from her experience with the insurance firm to talk about risk.
Everything one does in marketing is a risk — including repeating something successfully done, Nick Moore, EVP and chief creative officer of Wunderman New York, told an audience during a panel discussion at Thursday's DMNews Creative Jam in New York. Moore was part of a creative agency forum on the importance of risk, which was moderated by DMNews' editorial director Julia Hood and also included Duncan Gray, executive creative director of Proximity London, and Holly Pavlika, executive creative director of Big Fuel.
The board of the Search Engine Marketing Professional Organization (SEMPO) has elected a new batch of officers. Jeffrey Pruitt, former president of SEMPO, will now serve as chairman. He is also EVP of corporate partnerships at search agency iCrossing. Sara Holoubek, former board member of SEMPO, will replace Pruitt as president.
Expedia Media Solutions, the ad sales division of online travel company Expedia, has launched a new behavioral targeting product, PassportAds, which anonymously identifies in-market travelers through their search behavior. The announcement was made Thursday at the OMMA Behavioral conference in New York.
Yahoo has released a series of three new search and display ad products allowing advertisers to better reach their target consumers. The announcement was made Tuesday during Yahoo's keynote presentation at the Interactive Advertising Bureau conference in Orlando.
I am a late-adopting iPhone user and, while I like it, there is one element of the device that is simply too smart for its own good — that is, the autocorrect of e-mail spelling, which has a habit of interpreting my rather basic vocabulary choices as arcane proper nouns. For example, a slowly typed "which" will sometimes translate to Whig, "have" becomes "Han," and the word "paying" for some reason morphs into "Latin."
For the first time since it was founded more than 30 years ago, The National Advertising Review Council (NARC) recently expanded its board by adding leaders from three leading direct marketing organizations: Julie Coons, president and CEO of the Electronic Retailing Association (ERA); John A. Greco, Jr., president and CEO of the Direct Marketing Association; and Randall Rothenberg, president and CEO of the Interactive Advertising Bureau (IAB).
Transplace, a third-party logistics and supply chain company, has tapped LeadLife Solutions to improve its lead management and nurturing, and encourage attendance at its annual Shippers Symposium.
The Petroleum Convenience Alliance for Technology Standards (PCATS) has teamed with loyalty industry association Loyalty 360 to improve its customer engagement and rewards practices.
January 19, 2009
As the country anticipates Barack Obama's inauguration this week, wondering if he can turn the economy around, marketers touting environmental messages wonder what the new presidency will mean for green marketing.
Measurement is one of the key benefits of the e-mail channel, and if done well, it can be the starting point for an entire multichannel marketing effort, according to Tuesday's keynote at Media Post's Email Insider Summit.
Last week advertisers and technology experts alike descended on New York to talk about the latest and greatest in advertising and technology. A key theme of the show was consumers' shifting media consumption models.
November 07, 2008
Even in a down economy, Eastman Kodak's Jeffrey Hayzlett is upbeat about today's marketing challenges.
This morning's State of the Industry panel at Ad:tech New York shed some light on how publishers, agencies and their clients see the digital advertising space today.
As rich media becomes more and more prevalent, marketers are applying traditional tactics to convert viewers into sellers. Our experts debated which is more crucial: form or targeting.
At last week's Direct Marketing Association's annual convention in Las Vegas, I witnessed remarkable collaboration across disciplines and national borders. I was inspired to step outside of the traditional business arena for some fresh perspective. Despite spending the week in Nevada's desert, I reflected on something aquatic: The crystal jelly, a glowing sea animal studied by this month's Nobel Prize in Chemistry honorees.
October 18, 2008
QVC's new multichannel marketing strategy introduces the network to a broader range of consumers.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
