Showrooming

News Byte: IBM Aims to Rev Up Mobile Retail With Presence Zones

News Byte: IBM Aims to Rev Up Mobile Retail With Presence Zones

By

The new tool is designed to help retailers combat churn and better connect with mobile customers in-store.

Don't Leave Mobile Out in the Cold This Holiday Season

Don't Leave Mobile Out in the Cold This Holiday Season

By

The mobile landscape is changing. Here are three key shifts marketers should keep in mind and prepare for.

Fast Facts: May 2013

Fast Facts: May 2013

Some quick info hits to keep you up-to-date, including the number of marketers who track social conversations.

Infographic: Showrooming Isn't on the Grocery List

Infographic: Showrooming Isn't on the Grocery List

By By

Millennials add entertainment, not brand engagement, to their grocery shopping.

The Showrooming Effect: Leveraging the In-Store Experience

The Showrooming Effect: Leveraging the In-Store Experience

What then drives the more than 40% of shoppers reported to engage in showrooming away from the store and onto the virtual sales floor?

The Price, What's Right?

The Price, What's Right?

By

Automatic price match guarantees can work—but not if retailers get carried away with over-the-top offers that seem too good to be true. Listen up big boxers.

It Takes a Showroomer to Know One

It Takes a Showroomer to Know One

By

Winners of American Express's college showrooming challenge give retailers at the NRF Show food for thought.

Use Showrooming to your Advantage

Use Showrooming to your Advantage

By

Here's how retail outlets spell nightmare: S-H-O-W-R-O-O-M-I-N-G.

The Real Holiday Gift

The Real Holiday Gift

By

Holiday wishes to all, and to all a bountiful 2013

A showrooming they will go!

A showrooming they will go!

By

In-store comparison shopping via smartphone is predicted to rise this holiday season. But savvy retailers are starting to use mobile technology to keep showroomers' dollars in their stores.

Eric Litman, chairman & CEO, Medialets

Eric Litman, chairman & CEO, Medialets

By

Eric Litman, chairman and CEO of Medialets discusses the mobile Web experience and the threat of showrooming.

It's a wonderful opportunity for retailers

It's a wonderful opportunity for retailers

By

Oh, to be a retailer in the 21st century, shuttering half of your stores, all so an army of punks with smartphones can waltz in, find what they want, and then press the "1-Click Checkout" button on Amazon.

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.