The mobile landscape is changing. Here are three key shifts marketers should keep in mind and prepare for.
Some quick info hits to keep you up-to-date, including the number of marketers who track social conversations.
Millennials add entertainment, not brand engagement, to their grocery shopping.
What then drives the more than 40% of shoppers reported to engage in showrooming away from the store and onto the virtual sales floor?
Automatic price match guarantees can work—but not if retailers get carried away with over-the-top offers that seem too good to be true. Listen up big boxers.
Winners of American Express's college showrooming challenge give retailers at the NRF Show food for thought.
Here's how retail outlets spell nightmare: S-H-O-W-R-O-O-M-I-N-G.
Holiday wishes to all, and to all a bountiful 2013
In-store comparison shopping via smartphone is predicted to rise this holiday season. But savvy retailers are starting to use mobile technology to keep showroomers' dollars in their stores.
Eric Litman, chairman and CEO of Medialets discusses the mobile Web experience and the threat of showrooming.
Oh, to be a retailer in the 21st century, shuttering half of your stores, all so an army of punks with smartphones can waltz in, find what they want, and then press the "1-Click Checkout" button on Amazon.
Company of the week
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.