Step back and take in the whole scene instead of seeing just one tree in a forest of opportunity.
Showrooming is actually good for brick-and-mortar retailers—to the tune of more than $1 trillion in sales last year, a new study says.
The new tool is designed to help retailers combat churn and better connect with mobile customers in-store.
The mobile landscape is changing. Here are three key shifts marketers should keep in mind and prepare for.
Some quick info hits to keep you up-to-date, including the number of marketers who track social conversations.
Millennials add entertainment, not brand engagement, to their grocery shopping.
What then drives the more than 40% of shoppers reported to engage in showrooming away from the store and onto the virtual sales floor?
Automatic price match guarantees can work—but not if retailers get carried away with over-the-top offers that seem too good to be true. Listen up big boxers.
Winners of American Express's college showrooming challenge give retailers at the NRF Show food for thought.
Here's how retail outlets spell nightmare: S-H-O-W-R-O-O-M-I-N-G.
Holiday wishes to all, and to all a bountiful 2013
In-store comparison shopping via smartphone is predicted to rise this holiday season. But savvy retailers are starting to use mobile technology to keep showroomers' dollars in their stores.
Eric Litman, chairman and CEO of Medialets discusses the mobile Web experience and the threat of showrooming.
Oh, to be a retailer in the 21st century, shuttering half of your stores, all so an army of punks with smartphones can waltz in, find what they want, and then press the "1-Click Checkout" button on Amazon.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...