May 01, 2013
Some quick info hits to keep you up-to-date, including the number of marketers who track social conversations.
March 08, 2013
Millennials add entertainment, not brand engagement, to their grocery shopping.
March 07, 2013
What then drives the more than 40% of shoppers reported to engage in showrooming away from the store and onto the virtual sales floor?
January 23, 2013
Automatic price match guarantees can work—but not if retailers get carried away with over-the-top offers that seem too good to be true. Listen up big boxers.
January 16, 2013
Winners of American Express's college showrooming challenge give retailers at the NRF Show food for thought.
January 01, 2013
Here's how retail outlets spell nightmare: S-H-O-W-R-O-O-M-I-N-G.
October 26, 2012
In-store comparison shopping via smartphone is predicted to rise this holiday season. But savvy retailers are starting to use mobile technology to keep showroomers' dollars in their stores.
September 20, 2012
Eric Litman, chairman and CEO of Medialets discusses the mobile Web experience and the threat of showrooming.
September 06, 2012
Oh, to be a retailer in the 21st century, shuttering half of your stores, all so an army of punks with smartphones can waltz in, find what they want, and then press the "1-Click Checkout" button on Amazon.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
