ShowCase Introduces Customer Focus Suite

ShowCase, Chicago, a customer relationship management provider, yesterday began offering the ShowCase Customer Focus Suite, software that provides users with the ability to measure customer value, behavior, profitability and performance.


The software runs on the IBM sServer iSeries platform and Windows NT.


The suite features the following four modules:


· Customer Value Modeling: Allows an organization to choose the medium -- sales region, revenue or time period -- by which customers should be ranked or modeled.


· Customer Value Analysis: Ranks customers based on their value and projects the potential growth of existing customers.


· Customer Behavior Analysis: Features a customer behavior monitor that measures customer growth, retention, migration analyses, at-risk customers, and marketing and sales contact planning


· Customer Goal Management: Develops and monitors customer-specific growth strategies and revenue goals.


The suite is available in the United States and Europe. Pricing ranges from $15,500 to $35,000 per module.


close

Next Article in Database Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

KBM Group

KBM Group

KBM Group transforms marketing efforts into mutually beneficial customer conversations through data-driven insights. ...

More in Database Marketing

B2B Marketers Need to Move Beyond Demographics

B2B Marketers Need to Move Beyond Demographics

Leveraging Big Data for better prospecting and improved conversion rates.

13 Insights Into DNT Issues

13 Insights Into DNT Issues

Proposed do-not-track regulations will indeed harm the Adv/DDM industry.

Tuning In to Consumers with Targeted TV Ads

Tuning In to Consumers with Targeted TV Ads

The TV data revolution with audience targeting is happening on the local level.