Show love for Dove

Share this article:
Show love for Dove
Show love for Dove

Mars Snackfood US has launched an online sweepstakes for its Dove chocolate brand, which offers consumers the chance to win a $21,000 Kwiat diamond necklace. To win, users submit a short Valentine's Day message on a branded microsite.

Dove, whose My Dove initiative puts personalized messages on chocolate wrappers, partnered with ID Media to launch direct marketing efforts for the sweepstakes, which included search and contextual online ads that were optimized daily for performance. The contest ends on March 15, but the marketing campaign extends to March 31.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.