Show-don't-tell hopefully taking off
Recently, though, one showed up that couldn't have been described as 'junk mail' by even the most disenchanted direct mail receiver. It was a piece offering a Delta-branded card and 25,000 miles at sign-up, equivalent to a free domestic roundtrip ticket. And, as an added bonus, an extra ticket would be included at sign-up. So, in a logical yet completely unique turn of events, included in the piece were two faux plane tickets; tangible evidence of what the loyalty program offers.
After years of being uninspired by low annual percentages and explanations of what a loyalty program offers, finally someone took a show-don't-tell approach. How refreshing. It's almost as if it took the toughest economic time in decades for airlines and credit cards to take offers to the next level, creatively.
And no, I still didn't get it.