ShopWiki Lets Users Search by Color

Share this article:

Shopping search engine ShopWiki introduced a search by color option that lets people narrow down a product search by color.

The feature gives more specialization to shoppers and will offer marketers the option to market by color.

A person first enters the desired product on the site at www.shopwiki.com. After finding the results of product, the user can click on the Search by Color tool and the engine scours the database for colors that fit the description.

The Shopwiki database has more than 60,000 RGB colors for shoppers to choose from.

ShopWiki is a shopping search engine that scours the Internet for products from 120,000 retail stores.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.