ShopWiki Lets Users Search by Color

Share this article:

Shopping search engine ShopWiki introduced a search by color option that lets people narrow down a product search by color.

The feature gives more specialization to shoppers and will offer marketers the option to market by color.

A person first enters the desired product on the site at www.shopwiki.com. After finding the results of product, the user can click on the Search by Color tool and the engine scours the database for colors that fit the description.

The Shopwiki database has more than 60,000 RGB colors for shoppers to choose from.

ShopWiki is a shopping search engine that scours the Internet for products from 120,000 retail stores.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.