ShopRunner, Domino's partner on sweepstakes

Share this article:

ShopRunner, a members-only shopping website, and Domino's Pizza launched an online sweepstakes April 5 to recruit new ShopRunner members and to entice Domino's customers to order online. 

Consumers can sign up online for a free 30-day ShopRunner trial membership to become eligible for the sweepstakes, which will run through April 25. The company will select one winner each week to receive free pizza for a year in the form of $1,100 in Domino's gift cards.

“Domino's is our first [instance of] branching out into a non-traditional [e-commerce] category,” said Jon Kapplow, CMO of ShopRunner. “If you know the history of Domino's, they've innovated in delivery with the HeatWave box and the Pizza Tracker. We felt they'd be a great partner for us.”

The pizza chain introduced HeatWave hot bags in 1999, and launched the Pizza Tracker service to help consumers estimate delivery time in 2008.

In addition to the grand prize, five second-place winners will also receive a one-year $79 membership to ShopRunner. Fifteen third-place winners will receive a $10 Domino's Pizza gift card.

ShopRunner members will also receive free immediate delivery from Domino's Pizza.

“Online ordering has become a huge avenue for us,” said Chris Brandon, manager of PR at Domino's Pizza. “Twenty-five percent of orders are placed online. We're definitely a legitimate player in the e-commerce world, and to partner with an up-and-comer like ShopRunner is exciting for us.”

The companies will promote the campaign on their respective websites, via email and on social networks, said Kapplow.

ShopRunner, which launched last October, has more than 70 retail partners, including Lord & Taylor, Toys "R" Us and Sports Authority.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.