Shopping.com Powers AOL France's Shopping Channel

Share this article:
America Online Inc. is using Shopping.com to power its AOL shopping channel in France following a similar deal for its British operation, according to an announcement yesterday.


More than 3.5 million users of the site at www.aol.fr can shop for information on stores and products like apparel brand La Redoute, electronics chain Pixmania, wine merchant Chateauonline and Apple computers. More than one-fifth of the merchants are not French.


E-commerce is picking up in France. AOL's visitors in that country are said to have spent 19 percent more money online in the 2004 holiday season than the average French Internet user. About 25 percent of these shoppers completed half of their holiday shopping online, the company said.


Brisbane, CA-based Shopping.com's service for AOL in France offers information on stores and products from many countries. But it also lets consumers compare offers across borders by managing currency and language conversions. The cost of shipping is calculated, too.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.