Marketers must rely on seamless experiences—not their fairy godmother—to make consumers' dreams come true.
Social, mobile, and reams of data are transforming the shopping experience.
The specialty retailer turns to mobile to communicate with its customers.
Consumers and merchants alike bask in holiday gift card glory.
More mature customers will shop online this year to avoid surly service at retail, a new survey says.
Eyeona, Inc. is bringing Barry Judge, former CMO of Best Buy, and Elisa Steele, Yahoo's former EVP and CMO, to its advisory board.
A new study from Leo Burnett found that 42% of Americans ages 18 to 49 used social media sites like Facebook and YouTube as part of their shopping experience within the past year.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...