Social, mobile, and reams of data are transforming the shopping experience.
The specialty retailer turns to mobile to communicate with its customers.
Consumers and merchants alike bask in holiday gift card glory.
More mature customers will shop online this year to avoid surly service at retail, a new survey says.
Eyeona, Inc. is bringing Barry Judge, former CMO of Best Buy, and Elisa Steele, Yahoo's former EVP and CMO, to its advisory board.
A new study from Leo Burnett found that 42% of Americans ages 18 to 49 used social media sites like Facebook and YouTube as part of their shopping experience within the past year.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.