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2014 Social Shopper Predictions

2014 Social Shopper Predictions

Social, mobile, and reams of data are transforming the shopping experience.

Urban Outfitters Launches New App to Fit Consumers' Style

Urban Outfitters Launches New App to Fit Consumers' Style

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The specialty retailer turns to mobile to communicate with its customers.

Infographic: Consumers get carded

Infographic: Consumers get carded

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Consumers and merchants alike bask in holiday gift card glory.

Stores' customer service a case of woe-woe-woe

Stores' customer service a case of woe-woe-woe

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More mature customers will shop online this year to avoid surly service at retail, a new survey says.

Eyeona, Inc. recruits former Best Buy and Yahoo execs

Eyeona, Inc. recruits former Best Buy and Yahoo execs

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Eyeona, Inc. is bringing Barry Judge, former CMO of Best Buy, and Elisa Steele, Yahoo's former EVP and CMO, to its advisory board.

Study: 42% of Americans use social media to shop

Study: 42% of Americans use social media to shop

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A new study from Leo Burnett found that 42% of Americans ages 18 to 49 used social media sites like Facebook and YouTube as part of their shopping experience within the past year.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

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Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.