Several leading players in social commerce share how to galvanize a social media audience and convert members into paying customers.
No, most shoppers don't take advantage of Thanksgiving shopping hours. And yes, email still works.
Nutrition is the main concern among millennial mothers when preparing their child's lunch—more so than price and convenience.
78% of parents will use a smartphone while back-to-school shopping this year.
A lack of understanding can flux luxe customers, a study says.
Marketers must rely on seamless experiences—not their fairy godmother—to make consumers' dreams come true.
Social, mobile, and reams of data are transforming the shopping experience.
The specialty retailer turns to mobile to communicate with its customers.
Consumers and merchants alike bask in holiday gift card glory.
More mature customers will shop online this year to avoid surly service at retail, a new survey says.
Eyeona, Inc. is bringing Barry Judge, former CMO of Best Buy, and Elisa Steele, Yahoo's former EVP and CMO, to its advisory board.
A new study from Leo Burnett found that 42% of Americans ages 18 to 49 used social media sites like Facebook and YouTube as part of their shopping experience within the past year.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...