Shopping Search Engine Become.com Debuts

Share this article:
Become.com, a new search engine focusing on shopping-related information, launched in beta form yesterday.


The Mountain View, CA, company uses proprietary technology that indexes 2.2 billion Web pages of product reviews, buying guides and articles, and provides a more "targeted" search for shoppers.


Become.com's Affinity Index Ranking technology produces more relevant results than other search engines, the company said, because it delivers comparison information beyond price, including reviews, buying advice and articles.


"Become.com helps consumers by delivering more targeted information quickly and easily for millions of different products," Become.com founder/CEO Michael Yang said.


Yang formed the company with Yeogirl Yun. They were pioneers of comparison-shopping site mySimon.com.


The targeted information is important, according to Become.com, because a recent Jupiter Research study showed that users of general search engines were dissatisfied with too many results and irrelevant searches.


"The key to their success will be relevance and keeping the search spam out of the index," said Kevin Lee, executive chairman of search engine marketing firm Did-it.com LLC, New York. "Affiliates often generate pages that look like ratings and reviews, but are actually a poor quality result."


Christine Blank covers online marketing and advertising, including e-mail marketing and paid search, for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.