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Fast Facts: January 2014

Fast Facts: January 2014

Some quick info hits to keep you up-to-date, including the percentage of U.S. shoppers who switch service providers due to poor customer experiences.

Remarketing campaign success factors

Remarketing campaign success factors

Customer interest levels and permission gained to reengage can impact remarketing success rates—in some areas more than others.

Woodworking supply retailer's strategic retargeting campaign a model of success

Woodworking supply retailer's strategic retargeting campaign a model of success

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If marketers realized precisely how much money they were leaving on the table — or, to be more specific, in the abandoned shopping cart — they'd be horrified.

Maximizing email

Maximizing email

Avoiding common email marketing mistakes will ultimately drive better campaign ROI.

Active Ride Shop bolsters email acquisition database

Active Ride Shop bolsters email acquisition database

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Active Ride Shop, a Mira Loma, Calif.-based skateboarding outfitter, has a passionate customer base that enthusiastically turns out for skating competitions, fashion shows and other brand events.

Quidsi unveils e-commerce site for toy products

Quidsi unveils e-commerce site for toy products

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E-commerce retailer Quidsi launched YoYo.com on Sept. 20, an e-commerce site with 20,000 toy-related products.

Mattel launches e-commerce portal for various brands

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Toy manufacturer Mattel has launched MattelShop.com, which has, in addition to traditional e-commerce features, social shopping tools and real-time updated content. Previously, Mattel brands like American Girl, Fisher-Price and Barbie Collector had their own e-commerce portals. This is the first time all of Mattel's brands are sold on one e-commerce site.

Online shopping security has a new gold standard

Online shopping security has a new gold standard

People know to look for the gold padlock when transacting online. E-commerce stores know they need an SSL certificate to get the gold padlock. It's something consumers have been told numerous times whether it was from a pre-holiday news special about protecting yourself online or from the family member that thinks they know everything about technology.

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