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Avoiding common email marketing mistakes will ultimately drive better campaign ROI.

Active Ride Shop, a Mira Loma, Calif.-based skateboarding outfitter, has a passionate customer base that enthusiastically turns out for skating competitions, fashion shows and other brand events.

E-commerce retailer Quidsi launched YoYo.com on Sept. 20, an e-commerce site with 20,000 toy-related products.

Toy manufacturer Mattel has launched MattelShop.com, which has, in addition to traditional e-commerce features, social shopping tools and real-time updated content. Previously, Mattel brands like American Girl, Fisher-Price and Barbie Collector had their own e-commerce portals. This is the first time all of Mattel's brands are sold on one e-commerce site.

People know to look for the gold padlock when transacting online. E-commerce stores know they need an SSL certificate to get the gold padlock. It's something consumers have been told numerous times whether it was from a pre-holiday news special about protecting yourself online or from the family member that thinks they know everything about technology.