Shopping Cart Abandonment
Nearly three quarters of respondents use online shopping carts to store items they plan to buy later.
Only 15% of marketers send product page reminders.
Determining the right content and number of emails to send can be rugged terrain.
An abandoned shopping cart doesn't necessarily mean an abandoned sale.
Some quick info hits to keep you up-to-date, including the percentage of shoppers who don't expect to receive a reminder email after they abandon a shopping cart.
Relationship status: It's complicated.
Fact: Most customers abandon their online shopping carts. So, what does a brand need do to get consumers buying?
The female apparel brand relies on Brightpearl for segmentation and shopping cart abandonment.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...