Shopping Cart Abandonment
A discount ticket seller implements a new solution to deter customers from abandoning its site — and get them to return when they do
Several leading players in social commerce share how to galvanize a social media audience and convert members into paying customers.
No, most shoppers don't take advantage of Thanksgiving shopping hours. And yes, email still works.
Nutrition is the main concern among millennial mothers when preparing their child's lunch—more so than price and convenience.
78% of parents will use a smartphone while back-to-school shopping this year.
Nearly three quarters of respondents use online shopping carts to store items they plan to buy later.
Only 15% of marketers send product page reminders.
A lack of understanding can flux luxe customers, a study says.
Determining the right content and number of emails to send can be rugged terrain.
An abandoned shopping cart doesn't necessarily mean an abandoned sale.
Marketers must rely on seamless experiences—not their fairy godmother—to make consumers' dreams come true.
Some quick info hits to keep you up-to-date, including the percentage of U.S. shoppers who switch service providers due to poor customer experiences.
Social, mobile, and reams of data are transforming the shopping experience.
Some quick info hits to keep you up-to-date, including the percentage of shoppers who don't expect to receive a reminder email after they abandon a shopping cart.
The specialty retailer turns to mobile to communicate with its customers.
Relationship status: It's complicated.
Fact: Most customers abandon their online shopping carts. So, what does a brand need do to get consumers buying?
The female apparel brand relies on Brightpearl for segmentation and shopping cart abandonment.
Consumers and merchants alike bask in holiday gift card glory.
More mature customers will shop online this year to avoid surly service at retail, a new survey says.
Customer interest levels and permission gained to reengage can impact remarketing success rates—in some areas more than others.
Eyeona, Inc. is bringing Barry Judge, former CMO of Best Buy, and Elisa Steele, Yahoo's former EVP and CMO, to its advisory board.
If marketers realized precisely how much money they were leaving on the table — or, to be more specific, in the abandoned shopping cart — they'd be horrified.
A new study from Leo Burnett found that 42% of Americans ages 18 to 49 used social media sites like Facebook and YouTube as part of their shopping experience within the past year.
Avoiding common email marketing mistakes will ultimately drive better campaign ROI.
Active Ride Shop, a Mira Loma, Calif.-based skateboarding outfitter, has a passionate customer base that enthusiastically turns out for skating competitions, fashion shows and other brand events.
E-commerce retailer Quidsi launched YoYo.com on Sept. 20, an e-commerce site with 20,000 toy-related products.
Toy manufacturer Mattel has launched MattelShop.com, which has, in addition to traditional e-commerce features, social shopping tools and real-time updated content. Previously, Mattel brands like American Girl, Fisher-Price and Barbie Collector had their own e-commerce portals. This is the first time all of Mattel's brands are sold on one e-commerce site.
People know to look for the gold padlock when transacting online. E-commerce stores know they need an SSL certificate to get the gold padlock. It's something consumers have been told numerous times whether it was from a pre-holiday news special about protecting yourself online or from the family member that thinks they know everything about technology.
Company of the Week
PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.
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