Shopping Cart Abandonment

How to Cash In on Social Media

How to Cash In on Social Media

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Several leading players in social commerce share how to galvanize a social media audience and convert members into paying customers.

The Truth About Holiday Marketing

The Truth About Holiday Marketing

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No, most shoppers don't take advantage of Thanksgiving shopping hours. And yes, email still works.

Millennial Moms Choose Nutrition

Millennial Moms Choose Nutrition

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Nutrition is the main concern among millennial mothers when preparing their child's lunch—more so than price and convenience.

Mobile to Play a Bigger Role in Back-to-School Shopping This Year

Mobile to Play a Bigger Role in Back-to-School Shopping This Year

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78% of parents will use a smartphone while back-to-school shopping this year.

Consumers' Shopping Cart Use and Expectations

Consumers' Shopping Cart Use and Expectations

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Nearly three quarters of respondents use online shopping carts to store items they plan to buy later.

Marketers Shouldn't Abandon Product Page Abandonment

Marketers Shouldn't Abandon Product Page Abandonment

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Only 15% of marketers send product page reminders.

Luxe Brands Need to Connect With Their Customers

Luxe Brands Need to Connect With Their Customers

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A lack of understanding can flux luxe customers, a study says.

Moosejaw Hikes Into Shopping Cart Abandonment Territory

Moosejaw Hikes Into Shopping Cart Abandonment Territory

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Determining the right content and number of emails to send can be rugged terrain.

Shopping Cart Abandonment and the Savvy Consumer

Shopping Cart Abandonment and the Savvy Consumer

An abandoned shopping cart doesn't necessarily mean an abandoned sale.

Is Your Omnichannel Marketing a Fairytale or a Tragedy? [Infographic]

Is Your Omnichannel Marketing a Fairytale or a Tragedy? [Infographic]

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Marketers must rely on seamless experiences—not their fairy godmother—to make consumers' dreams come true.

Fast Facts: January 2014

Fast Facts: January 2014

Some quick info hits to keep you up-to-date, including the percentage of U.S. shoppers who switch service providers due to poor customer experiences.

2014 Social Shopper Predictions

2014 Social Shopper Predictions

Social, mobile, and reams of data are transforming the shopping experience.

Fast Facts: December 2013

Fast Facts: December 2013

Some quick info hits to keep you up-to-date, including the percentage of shoppers who don't expect to receive a reminder email after they abandon a shopping cart.

Urban Outfitters Launches New App to Fit Consumers' Style

Urban Outfitters Launches New App to Fit Consumers' Style

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The specialty retailer turns to mobile to communicate with its customers.

Infographic: Consumers' Love-Hate Relationship with the Shopping Cart

Infographic: Consumers' Love-Hate Relationship with the Shopping Cart

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Relationship status: It's complicated.

Abandon Those Shopping Cart Woes

Abandon Those Shopping Cart Woes

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Fact: Most customers abandon their online shopping carts. So, what does a brand need do to get consumers buying?

Dang Chicks Makes Dang Good Strides in Segmentation

Dang Chicks Makes Dang Good Strides in Segmentation

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The female apparel brand relies on Brightpearl for segmentation and shopping cart abandonment.

Infographic: Consumers get carded

Infographic: Consumers get carded

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Consumers and merchants alike bask in holiday gift card glory.

Stores' customer service a case of woe-woe-woe

Stores' customer service a case of woe-woe-woe

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More mature customers will shop online this year to avoid surly service at retail, a new survey says.

Remarketing campaign success factors

Remarketing campaign success factors

Customer interest levels and permission gained to reengage can impact remarketing success rates—in some areas more than others.

Eyeona, Inc. recruits former Best Buy and Yahoo execs

Eyeona, Inc. recruits former Best Buy and Yahoo execs

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Eyeona, Inc. is bringing Barry Judge, former CMO of Best Buy, and Elisa Steele, Yahoo's former EVP and CMO, to its advisory board.

Woodworking supply retailer's strategic retargeting campaign a model of success

Woodworking supply retailer's strategic retargeting campaign a model of success

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If marketers realized precisely how much money they were leaving on the table — or, to be more specific, in the abandoned shopping cart — they'd be horrified.

Study: 42% of Americans use social media to shop

Study: 42% of Americans use social media to shop

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A new study from Leo Burnett found that 42% of Americans ages 18 to 49 used social media sites like Facebook and YouTube as part of their shopping experience within the past year.

Maximizing email

Maximizing email

Avoiding common email marketing mistakes will ultimately drive better campaign ROI.

Active Ride Shop bolsters email acquisition database

Active Ride Shop bolsters email acquisition database

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Active Ride Shop, a Mira Loma, Calif.-based skateboarding outfitter, has a passionate customer base that enthusiastically turns out for skating competitions, fashion shows and other brand events.

Quidsi unveils e-commerce site for toy products

Quidsi unveils e-commerce site for toy products

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E-commerce retailer Quidsi launched YoYo.com on Sept. 20, an e-commerce site with 20,000 toy-related products.

Mattel launches e-commerce portal for various brands

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Toy manufacturer Mattel has launched MattelShop.com, which has, in addition to traditional e-commerce features, social shopping tools and real-time updated content. Previously, Mattel brands like American Girl, Fisher-Price and Barbie Collector had their own e-commerce portals. This is the first time all of Mattel's brands are sold on one e-commerce site.

Online shopping security has a new gold standard

Online shopping security has a new gold standard

People know to look for the gold padlock when transacting online. E-commerce stores know they need an SSL certificate to get the gold padlock. It's something consumers have been told numerous times whether it was from a pre-holiday news special about protecting yourself online or from the family member that thinks they know everything about technology.

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