Shopping Cart Abandonment
Determining the right content and number of emails to send can be rugged terrain.
An abandoned shopping cart doesn't necessarily mean an abandoned sale.
Some quick info hits to keep you up-to-date, including the percentage of shoppers who don't expect to receive a reminder email after they abandon a shopping cart.
Relationship status: It's complicated.
Fact: Most customers abandon their online shopping carts. So, what does a brand need do to get consumers buying?
The female apparel brand relies on Brightpearl for segmentation and shopping cart abandonment.
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