Shoppers spending less, looking for more bargains

More than half of Americans — 56.7%  — say they will be spending less this holiday due to the economy, but one in five — 22.8% — still plan to be out in the shopping fray on Black Friday, according to the latest American Pulse survey by BIGresearch.

A majority, 51.2%, say they will be looking more this year for sales than last, and 31.8% are heading online to find deals. And while more major retailers are offering a layaway program to help customers out, nearly half — 47.4% — say they are not likely to use the alternative payment plan. Just 9.4% say they are very likely to do so.

In other findings, more than a third — 36.4% ­ — said they hate to return gifts because it's a hassle, and 15.8% say they have “re-gifted” items.

The monthly online survey queried 4,348 respondents.

close

Next Article in Multichannel Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

Dart Warehouse Corp

Dart Warehouse Corp

Dart Fulfillment Services specializing in E-Commerce, Catalog Fulfillment, Retail Replenishment, Product Assembly & ...

SLI Systems

SLI Systems

SLI Systems offers full-service, customized, On-Demand solutions for Site-Search, Navigation, Merchandising, and User ...

more »

More in Multichannel Marketing

Oscar Mayer is No Wiener When It Comes to Mobile

Oscar Mayer is No Wiener When It Comes ...

This Kraft brand is one hot dog when it comes to creating seamless customer experiences

Ready for an Omnichannel World? Your Customers Are.

Ready for an Omnichannel World? Your Customers ...

More than just marketing in the channels customers use, marketers should provide purchase ability, as well.

Multichannel Is Perrigo's Marketing Cure

Multichannel Is Perrigo's Marketing Cure

Perrigo educates consumers about store brand medications with a digitally-focused multichannel campaign