Shop.org attendees look to personalize consumer experience

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Shop.org is in full swing and retailers and technology vendors alike are patrolling the halls of the grandiose Mandalay Bay hotel in Las Vegas.

And the thing on everybody’s mind at this show seems to be optimizing the personalized experience. Borders president/CEO George Jones spoke about this in his keynote, "Cross-Channel Breakthrough: How Borders is putting it all together to elevate the customer experience." The new Borders site has been optimized to become more like the in-store experience, if at a store a personal shopper greeted you at the front door.

But this sentiment wasn’t just echoed in the session hall, it was being discussed on the show floor as well. The site experience is important and vendors such as Sitebrand and Coremetrics are working with their many retail clients to make shopping online more tailored to the individual. In addition, e-mail vendors ExactTarget and iPost both released new personalization and targeting technologies.

It seems like the things people have been talking about for the past year or so, are no becoming more actionable.

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