Shop.org attendees look to personalize consumer experience

Share this article:
Shop.org is in full swing and retailers and technology vendors alike are patrolling the halls of the grandiose Mandalay Bay hotel in Las Vegas.

And the thing on everybody’s mind at this show seems to be optimizing the personalized experience. Borders president/CEO George Jones spoke about this in his keynote, "Cross-Channel Breakthrough: How Borders is putting it all together to elevate the customer experience." The new Borders site has been optimized to become more like the in-store experience, if at a store a personal shopper greeted you at the front door.

But this sentiment wasn’t just echoed in the session hall, it was being discussed on the show floor as well. The site experience is important and vendors such as Sitebrand and Coremetrics are working with their many retail clients to make shopping online more tailored to the individual. In addition, e-mail vendors ExactTarget and iPost both released new personalization and targeting technologies.

It seems like the things people have been talking about for the past year or so, are no becoming more actionable.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...