Shop.org attendees look to personalize consumer experience

Share this article:
Shop.org is in full swing and retailers and technology vendors alike are patrolling the halls of the grandiose Mandalay Bay hotel in Las Vegas.

And the thing on everybody’s mind at this show seems to be optimizing the personalized experience. Borders president/CEO George Jones spoke about this in his keynote, "Cross-Channel Breakthrough: How Borders is putting it all together to elevate the customer experience." The new Borders site has been optimized to become more like the in-store experience, if at a store a personal shopper greeted you at the front door.

But this sentiment wasn’t just echoed in the session hall, it was being discussed on the show floor as well. The site experience is important and vendors such as Sitebrand and Coremetrics are working with their many retail clients to make shopping online more tailored to the individual. In addition, e-mail vendors ExactTarget and iPost both released new personalization and targeting technologies.

It seems like the things people have been talking about for the past year or so, are no becoming more actionable.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »