ShopNow to Use Informatica's PowerCenter.e
The e-commerce-enabling company plans to use the CRM system to consolidate customer demographic data generated from its shopping Web site.
DataMentors is a full-service provider of data-as-a-service, data management, business intelligence, and campaign ...
Self-governance has been effective in forestalling privacy judgments. Will it continue to hold the line against class-action lawyers, privacy activists, and rampaging technology?
Chief marketer at SAS, Jim Davis, says that attention shouldn't be on just devices but rather data, analytics, and insights.
Kroger keeps the customer insights company's tech tools and brains, as well as all of its own data, in buyout of Tesco.