ShopNow to Use Informatica's PowerCenter.e
The e-commerce-enabling company plans to use the CRM system to consolidate customer demographic data generated from its shopping Web site.
Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.
The hotel chain woos stranded airline passengers with deals based on flight cancellations.
The company claims its new Signal Tag can quintuple the number of A/B vendor tests marketers can do each year.