ShopNow to Use Informatica's PowerCenter.e
The e-commerce-enabling company plans to use the CRM system to consolidate customer demographic data generated from its shopping Web site.
It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.
Confidence in data-driven marketing led marketers to set high Q1 2014 goals.
New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.