ShopNBC selects SiteSpect for multivariate testing

Share this article:

NBC's e-commerce site ShopNBC has tapped analytics services firm SiteSpect Inc. to conduct online multivariate testing aiming to improve its Web site users' experience.

ShopNBC's promotions are coordinated in real time across the Web, television and direct mail. SiteSpect will test and analyze shopper response across channels.

"After working with SiteSpect's team to define the site elements that we want to test, the tests are ready to go within one or two days," said Geoff Smith, vice president of ShopNBC.com, Eden Prairie, MN. "All of this gets done without us needing to tag pages or rework content."

ShopNBC will use the platform to create tests and optimize conversions of dynamic site content and promotions without page tagging, JavaScript or site content changes.

SiteSpect's Professional Services Team, based in Boston, will be implementing and managing its online test campaigns. The analytics services firm sets up the tests and presents them for ShopNBC's approval. ShopNBC's personnel can log into the SiteSpect system to preview the tests for accuracy and then activate the tests themselves.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.