ShopNBC Operator Settles FTC Charges Again

Share this article:
ValueVision, operator of home-shopping network ShopNBC, will pay $213,000 to settle charges that it violated the terms of a previous settlement by making unsubstantiated claims about a diet supplement, the Federal Trade Commission said yesterday.


The charges stem from claims made about Physician's RX, a product containing vitamins, minerals and antioxidants, the FTC said.


In July 2001, the company first ran afoul of the FTC with its marketing of weight-loss, cellulite-treatment and hair-loss products and promised to provide refunds to dissatisfied consumers and back up its claims with scientific evidence.


However, in television response ads featuring testimonials for Physician's RX, ValueVision claimed that the product reduced fatigue associated with the taking of certain medicines and illnesses as well as provided relief of arthritis symptoms, the FTC said. ValueVision, Eden Prairie, MN, failed to substantiate the claims with scientific evidence, thus violating the 2001 order, according to the FTC.


ValueVision is partly owned by the television network NBC. In addition to a home-shopping channel, the company also operates ShopNBC.com


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.