Shopko launches loyalty program

Share this article:

Shopko Stores Co. launched its first loyalty program over the weekend.

The incentive-based program offers two ways for Shopko customers to save.

My Extra Savings offers customers special savings on advertised items and in-store specials. And the My Shopko Rewards Visa is a co-branded credit card that can be used anywhere Visa is accepted and earns points every time it is used.

Cardholders will receive a $10 coupon for every 1,000 points earned. Shoppers earn three points for each dollar spent at Shopko, two points for family-lifestyle purchases like dining, movies and entertainment, and one point for each dollar spent on other outside purchases.

Shopko Stores, owned by private investment firm Sun Capital Partners Inc., is a $2.2 billion retailer based in Green Bay, WI. It operates 132 stores in 13 states.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to ...

A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.