These apps do the trick when it comes to interactive gamification.
Forget the sales and traffic stats, retailers missed it on mobile this Black Friday.
Toys "R" Us, Simon Malls and InStyle magazine have partnered with Shopkick to allow their customers to use the mobile application for rewards and discounts. Sports Authority will expand its Shopkick partnership nationwide later this year.
Shopkick, a location-based shopping app that allows consumers to earn rewards and discounts at retail outlets, launched August 17. The service has partnered with Best Buy, Macy's, American Eagle Outfitters and Sports Authority for rewards programs.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
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