Shop.com teams up with Make-A-Wish Foundation

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SAN JOSE, CA - Online shopping network Shop.com has teamed up with Make-A-Wish Foundation's Greater Bay Area chapter to acquire new customers while granting the wishes of children with life-threatening illnesses.

The partnership, announced yesterday at the Internet Retailer show, will let shoppers and charity donors go to www.shop.com to purchase and donate products from a particular child's wish list.

"My job is to give people more reasons to shop with us, so I thought why not make everything on our site available to kids in the Make-A-Wish Foundation," said Ken Goldstein, chairman/CEO of Shop.com. "It's a win-win situation."

The new partnership begins with the wish of Cecilia Bien, an 8-year-old with MPS, who lives in San Francisco. Her wish was to have a soft room with beanbag chairs and cushions where she can be safe and play without supervision. Her wish room includes sensory and interactive toys, videos and games and Disney d├ęcor.

Shoppers interested in donating to the charity can visit the www.shop.com and select, purchase and donate an item from a Make-A-Wish chapter's wish list. These wish lists include backpacks, toys, board games, books, CDs, party supplies, arts and crafts, suitcases and media players.

Both organizations will cross-promote the partnership on their sites in e-mail campaigns, through banner ads and at events. Shop.com will be featured in the Foundation's "Shop to Help" section.

In support of their partnership, Shop.com has named the Make-A-Wish Foundation its primary charity of choice. Shop.com will donate its commission for every item purchased from a Make-A-Wish chapter's wish list.

"The financial support for more wishes is amazing and the exposure to a larger audience to participate in fulfilling wishes is great," said Patricia Wilson, executive director of the Greater Bay Area Make-A-Wish Foundation. "We want to make it easy to fulfill a wish."

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