The recently redesigned comparison shop­ping engine, Shop.com, not only includes social networking tools, a price-drop alert, and a new entertainment-focused category, but also has set its demographic sites on tar­geting "busy women." "When our CEO Ken Goldstein and I started with Shop.com, we both realized that female demographic was being underserved, especially by shopping comparison sites," said Mondy Beller, its SVP of marketing.