**Shop2u.com Forges Alliance With CoolsavingsNEW ORLEANS-Shop2u.com, Fairfax, VA, told DM News that it has formed a partnership with coolsavings.com in which it will now run its e-Catalog of the Week program through coolsavings.com. According to Ellen Buermeyer, director of product marketing at Shop2u.com, in the first week of the program alone, more than 50,000 of coolsaving.com's opt-in registrants signed up for the program.
"We were initially looking to get 50,000 people to sign up per month," she said. Shop2u.com currently has more than 8.5 million people it sends e-catalogs to. With coolsavings.com not only does it have the opportunity to reach ten million more people but people who are "shopping oriented."
"We have signed agreements with other companies before, such as lifeminders," she said. "But this is the first time it has formed a partnership with an organization that has a database of people who are shopping focused."
Shop2u.com's e-Catalog of the Week opt-in program allows its partners to provide customers or members with different nationally recognized retail catalogs every week.
In other news, Shop2u.com also announced here that Brooks Brothers, The Discovery Channel, 1-800 Flowers.com, Travelsmith, Alan Marcus & Company, Personal Creations and LifeStyle Fascination have joined its growing list of merchant partners. It now as more than 40 catalog titles and Internet retailers involved in its e-merchandising program.