Shop2u.com Adds Nonprofit, Catalogs to Roster

Share this article:
TORONTO -- Internet start-up Shop2u.com, Fairfax, VA, said at the DMA's annual fall conference here that it had signed on another nonprofit as well as several catalogs, which will take part in its nonprofit-related electronic catalog program in time for the holiday shopping season.


Shop2u.com e-mails catalogs to shoppers and past and prospective donors of nonprofits. A percentage of the purchase made by consumers is then donated to the participating nonprofit. This past month it e-mailed 1.5 million electronic catalogs to consumers.


It new partnership with Prevent Child Abuse America, Chicago, formerly the National Committee to Prevent Child Abuse, will involve building the organization's e-mail file and assisting in the development of an e-mail communication program starting next year.


The catalogs that have joined Shop2u.com include Travel Tools; Duncraft; Sportif USA; Back to Basics Toys; numerous titles from Foster & Gallagher, including Learn and Play; and several titles from Hanover Direct, including Improvements.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.