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Bigcommerce Promotes Its "Better Backend" Through Guerrilla Marketing

Bigcommerce Promotes Its "Better Backend" Through Guerrilla Marketing

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No ifs, ands, or butts, this risky tactic paid off.

Retailers continue to invest in mobile and social despite poor ROI

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The State of Retailing Online report, conducted by Forrester Research for Shop.org and released on May 3, revealed that 91% of retailers currently have a mobile strategy in place or in development and that 72% of retailers will increase their spending on social networks this year over last year.

Vendors pull out all the stops at Shop.org

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The Shop.org annual summit moved to Dallas this year but it has kept some of that Las Vegas vibe by locating it in the Gaylord Texan Resort and Convention Center.

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