No ifs, ands, or butts, this risky tactic paid off.
The State of Retailing Online report, conducted by Forrester Research for Shop.org and released on May 3, revealed that 91% of retailers currently have a mobile strategy in place or in development and that 72% of retailers will increase their spending on social networks this year over last year.
The Shop.org annual summit moved to Dallas this year but it has kept some of that Las Vegas vibe by locating it in the Gaylord Texan Resort and Convention Center.
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