Shop At Home Teams Up With Major League Baseball

Share this article:
Shop At Home, Nashville, TN, earlier this month joined forces with the Major League Baseball Players Association to secure an electronic retail relationship for the sale of MLBPA merchandise and to launch a monthly baseball program on the shopping network.


Later this month Shop At Home will debut a monthly professional baseball program featuring MLBPA merchandise, exclusive product offerings, player guest appearances and online chats.


MLBPA vendors, including Upper Deck Authenticated and Fleer Trading Cards, will provide the merchandise for the show. All MLBPA merchandise also will be available at the Shop At Home collectibles Web site, at www.collectibles.com.


As part of this marketing agreement, Shop At Home also will feature merchandise associated with MLB's 2001 Big League Challenge, including home run contest baseballs, bats, jerseys, event footage and player interviews.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.