Shop At Home Carried on Primestar

Share this article:
Shop At Home Inc., the shopping channel in Nashville, entered a carriage agreement with Primestar, the direct broadcast satellite company in Bala Cynwyd, PA, that took effect Oct. 1.


The DBS provider reaches 2.2 million subscribers, making it the second-largest satellite company after DirecTV. The Primestar agreement is Shop At Home's first arrangement for carriage on a DBS system. The channel reaches 15.5 million full-time equivalent homes.


"The Primestar agreement enables us to reach a growing segment of television viewers that has not previously had access to Shop At Home programming," said Kent Lillie, president and CEO of Shop At Home, in a statement. "We are hopeful that DBS households will prove to be a viable new channel for the continued expansion of our broadcast distribution."
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US