Shi Retail, Underground Station award Direct Media Millard list management

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Shi Retail and Underground Station have awarded Direct Media Millard management of their lists. The files are new to the market.

Both lists' consumers purchase branded and private-label footwear and accessories. Shi caters to women in their early 20s to mid-30s, while Underground Station targets urban customers, both male and female, age 20 to 35.

Shi Retail has a universe of 45,743 retail buyers. Underground Station features 50,647 retail buyers and 12,084 direct buyers. Retail lists begin at $85/M while the direct list begins at $110/M.

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