Shi Retail, Underground Station award Direct Media Millard list management

Share this article:

Shi Retail and Underground Station have awarded Direct Media Millard management of their lists. The files are new to the market.

Both lists' consumers purchase branded and private-label footwear and accessories. Shi caters to women in their early 20s to mid-30s, while Underground Station targets urban customers, both male and female, age 20 to 35.

Shi Retail has a universe of 45,743 retail buyers. Underground Station features 50,647 retail buyers and 12,084 direct buyers. Retail lists begin at $85/M while the direct list begins at $110/M.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.