Shi Retail, Underground Station award Direct Media Millard list management

Shi Retail and Underground Station have awarded Direct Media Millard management of their lists. The files are new to the market.

Both lists' consumers purchase branded and private-label footwear and accessories. Shi caters to women in their early 20s to mid-30s, while Underground Station targets urban customers, both male and female, age 20 to 35.

Shi Retail has a universe of 45,743 retail buyers. Underground Station features 50,647 retail buyers and 12,084 direct buyers. Retail lists begin at $85/M while the direct list begins at $110/M.