Sharper Image taps Alliance for e-mail and financial work

Share this article:

In its latest move to revive the brand, Sharper Image has signed a multiyear agreement with Alliance Data Systems Corp. and its Epsilon subsidiary for a private label credit card program and e-mail marketing services.

The credit card program will include account acquisition, statement generation and elec­tronic bill presentment services. A loyalty and reward offering will include discounts, invita­tions to in-store events and other exclusive offers.

The deal with Epsilon will help Sharper Image develop targeted, permission-based e-mail market­ing campaigns designed to ac­quire and retain customers and generate increased sales through up-sell opportunities.

Ragy Thomas, president of the interactive services group at Epsilon, said the move “is about targeted communication and bet­ter program results.”

The electronics direct marketer has also added a licensing divi­sion and improved its merchan­dise selection since turnaround specialist Jerry W. Levin was named chairman of the compa­ny after founder Richard Thal­heimer left in the fall of 2006.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions