Sharper Image Sales Slip 3% for December

Share this article:
Sharper Image Corp., San Francisco, reported yesterday that total company sales for December fell 3 percent to $93.6 million from $96.9 million the previous December.


Total store sales rose 7 percent to $65.8 million from $61.7 million in December 2000. Comparable store sales fell 4 percent for the month. However, excluding the phenomenal Razor Scooter sales from the prior year, comparable store sales increased 5 percent.


Catalog sales dropped 18 percent to $17.1 million from $21 million in December 2000. Internet sales plummeted 24 percent to $10.8 million from a $14.3 million figure that had represented a 48 percent increase over December 1999. Internet sales for the month excluding auction sales fell 12 percent.


Total sales for the first 11 months of the company's fiscal year dropped 7 percent to $358.5 million from $384.6 million. Total store sales fell 8 percent to $220.1 million from $238.4 million. Comparable store sales fell 16 percent year-to-date. Excluding last year's Razor Scooter sales, comparable store sales dropped 4 percent.


Catalog sales increased 3 percent to $92.4 million over the prior year's $89.9 million. Internet sales fell 18 percent to $46.1 million from the previous year's $56.2 million, which had represented a 119 percent increase over the 1999 figure. With online auction sales excluded from the comparison, Internet sales year-to-date fell 3 percent.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.