Sharon Goldman

On May 29, Godiva Chocolatier plans to launch the Godiva Chocolate Rewards Club, the confectionery retailer's first-ever loyalty program.

When it comes to implementing paid search campaigns, good management and coordination is everything. But for companies with a large number of local franchises or dealerships, organizing and optimizing pay-per-click advertising can be even more complex.

In DMNews' first annual Agency Business Report, we found that DM agencies continue to evolve in order to stay relevant in a complex age of cross-channel marketing.

When it comes to direct mail, success can be measured in a variety of ways besides straight ROI — although raising response is, of course, the bottom line. Here are three direct mail campaigns that used creative ideas to overcome challenges and hit the mark.

Google went live with several new user-friendly search products today, including Google Search Options, which allows users to slice and dice their universal search results by such variables as recency, genre and timeline. Some are already musing that Google Search Options can be viewed a Google response to Twitter, though Google concentrated solely on the idea that the company is addressing the entire problem of how users can get exactly what they want.

The Interactive Advertising Bureau (IAB) announced the release today of the first official click measurement guidelines, which are meant to help the online advertising industry combat click fraud. The guidelines were agreed upon by key industry leaders to help ensure that advertisers only pay for legitimate clicks.