Sharon Goldman

When Omniture announced a new solution to measure the success of Facebook applications last week, it was just another example of the growing complexity of analytics and the expansion of analytics beyond Web sites to social media content hubs such as YouTube, Facebook and blogs. In a way, experts say, the term 'Web analytics' itself is becoming a bit of a misnomer.

As data collection becomes increasingly complex, sophisticated and essential for marketers, protecting the security of those databases is more important than ever. We asked several top experts to offer their best tips for how marketers can make sure their data stays safe.

As women age 45 to 65 make massive moves online — particularly onto Facebook and other social media — marketers work to catch up.

A new tool launched by search marketing agency Impaqt, called the Search Management Ad-Hoc Reporting Tool (SMART), offers marketers the ability to create sophisticated, customized paid search campaign reports, providing the agency's clients with greater control over their data.

As part of a major corporate reorganization, Microsoft-owned digital agency Razorfish has decided to close its two smallest offices: Boston and Ft. Lauderdale, FL. In addition, central region president David Friedman, who oversees Latin America, was named the first-ever US-wide president of the agency, and Colin Kinsella, the West region president, was named the agency's first-ever chief innovation officer.

The issues surrounding behavioral targeting moved front and center last week with the news that ISP-level targeting firm NebuAd had effectively shuttered operations in the U.S, though to many the closure came as no surprise, thanks to the scrutiny surrounding their practices.