The majority of marketers appreciate cross-channel campaigns, but true integration and measurement still lags behind, particularly in terms of digital, according to a study by independent third party ad server Eyeblaster and marketing intelligence firm TNS called "The Digital Horizon: A Chasm Between Expectation and Execution."
In this tight economy, retailers are trying every way they can think of to reach out to customers: Web sites, catalogs, in-store promotions and even mobile messaging. Once all these channels get up and running, however, keeping track of customer data can get difficult. Here are 10 tips for integrating your multichannel data.
As Web sales gain importance for nearly every multichannel retailer, making sure your site is competitive with today's best e-commerce offerings is essential. Whether you're just getting started in e-commerce or your site needs freshening up, there are some basic must-haves, says Scott Todaro, senior director of product strategy at Demandware:
AOL announced Thursday that it acquired Patch Media Corporation, a local news and information platform, and Going, a local platform for readers to discover and share things to do in leading cities. Both acquisitions leverage a consumer and marketplace trend toward greater consumption of news and information online.
A multimillion-dollar ad campaign was launched today by FedEx to target UPS' support of legislation that would make it easier for FedEx employees to unionize. The campaign includes a Web site, brownbailout.com, which asks consumers, "Why is mega-corporation UPS trying to use its political clout to get a bailout from the U.S. Congress, leaving you to pay the tab?"
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.