Sharon Goldman

Most Recent Articles by Sharon Goldman

Boone the new kid on the block at Enfatico

Boone the new kid on the block at Enfatico

Enfatico's Boone on his six months at the Dell-focused agency.

Looking ahead: The deal with digital

Looking ahead: The deal with digital

As we count down the days until 2009, digital marketers are already making their trend predictions. Executive editor Sharon Goldman chats with Adam Turinas, EVP of client development at agency Organic, about his thoughts on interactive marketing for the coming year.

Motrin campaign shows need for informed targeting

When it comes to properly targeting your marketing mes­sage, understanding your audience — what it wants to know, how it wants to hear what it wants to know — is essential. So the first word that comes to mind when I think of the Motrin/Twitter mayhem of last week is "oy" — the traditional Yiddish term of dismay.

Campaigns tap into online marketing

The presidential election is over - finally! - and we can all breathe a sigh of relief after two years of fundraising, debates, attack ads, Saturday Night Live skits and — oh yes — issues. As you may be, I am all electioned-out. But I'm not tired of considering the far-reaching effects of one of the most powerful aspects of the campaign — direct marketing.

Thin line between personalization and invasion

This week, my thoughts turned to personalization - a concept that seems to keep gaining fans in the marketing world, who believe that creating offers unique to increasingly targeted audiences can lead to better engagement and ROI.

More Articles by Sharon Goldman

Measuring up

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.