Enfatico's Boone on his six months at the Dell-focused agency.
As we count down the days until 2009, digital marketers are already making their trend predictions. Executive editor Sharon Goldman chats with Adam Turinas, EVP of client development at agency Organic, about his thoughts on interactive marketing for the coming year.
When it comes to properly targeting your marketing message, understanding your audience — what it wants to know, how it wants to hear what it wants to know — is essential. So the first word that comes to mind when I think of the Motrin/Twitter mayhem of last week is "oy" — the traditional Yiddish term of dismay.
The presidential election is over - finally! - and we can all breathe a sigh of relief after two years of fundraising, debates, attack ads, Saturday Night Live skits and — oh yes — issues. As you may be, I am all electioned-out. But I'm not tired of considering the far-reaching effects of one of the most powerful aspects of the campaign — direct marketing.
This week, my thoughts turned to personalization - a concept that seems to keep gaining fans in the marketing world, who believe that creating offers unique to increasingly targeted audiences can lead to better engagement and ROI.
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Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.