What is this magic bullet we call "viral marketing?"
Online shares carry nearly the same weight as face-to-face recommendations and can increase purchase intent by 9.5%, a study says.
Marketers need more than just luck to convince consumers to share their data.
Six ways marketers can motivate customers to share their brand's content.
If consumers can't get what they need from a brand, they'll get it from each other.
In order to be successful, businesses need a tool for ensuring teams are empowered to collaborate, share, and engage. Enter the modern-day intranet.
When it comes down to the purchase wire, who are your customers more likely to trust—your brand promise or their mom's recommendation?
People love taking and sharing photos. Enter photo-marketing social media company Pongr.
Three ways to avoid royal screw-ups when creating and sharing content.
Quickoffice Pro: It's an office on the go.
E-commerce site Beadaholique was looking to take better advantage of its recently launched social media pages to acquire email addresses. Enter Bronto Software.
Banks and Pinterest. I mean, it's not cookies and milk, but why not?
Dairy Queen set out to increase its Blizzard Fan Club base while simultaneously giving members an extra scoop of customer service.
Dubbed "PinPointing," the new offering from Amazon-owned Zappos aims to incorporate social sharing site into its e-commerce platform.
When it comes to consumer privacy, brands need to take the same type of personalized approach they do with direct marketing.
Lunch is really important, but not everyone has the time to take it. That's why CP+B's created a series of blow-up dolls to promote the new Applebee's lunch menu. Read on. It will all make sense.
Is Pinterest just a passing fad? Readers respond to the May Gloves Off question.
Facebook announced it reached an agreement April 9 to acquire Instagram, a popular mobile photo sharing app, for $1 billion in cash and stock.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...