What is this magic bullet we call "viral marketing?"
Online shares carry nearly the same weight as face-to-face recommendations and can increase purchase intent by 9.5%, a study says.
Marketers need more than just luck to convince consumers to share their data.
Six ways marketers can motivate customers to share their brand's content.
If consumers can't get what they need from a brand, they'll get it from each other.
In order to be successful, businesses need a tool for ensuring teams are empowered to collaborate, share, and engage. Enter the modern-day intranet.
When it comes down to the purchase wire, who are your customers more likely to trust—your brand promise or their mom's recommendation?
People love taking and sharing photos. Enter photo-marketing social media company Pongr.
Three ways to avoid royal screw-ups when creating and sharing content.
Quickoffice Pro: It's an office on the go.
E-commerce site Beadaholique was looking to take better advantage of its recently launched social media pages to acquire email addresses. Enter Bronto Software.
Banks and Pinterest. I mean, it's not cookies and milk, but why not?
Dairy Queen set out to increase its Blizzard Fan Club base while simultaneously giving members an extra scoop of customer service.
Dubbed "PinPointing," the new offering from Amazon-owned Zappos aims to incorporate social sharing site into its e-commerce platform.
When it comes to consumer privacy, brands need to take the same type of personalized approach they do with direct marketing.
Lunch is really important, but not everyone has the time to take it. That's why CP+B's created a series of blow-up dolls to promote the new Applebee's lunch menu. Read on. It will all make sense.
Is Pinterest just a passing fad? Readers respond to the May Gloves Off question.
Facebook announced it reached an agreement April 9 to acquire Instagram, a popular mobile photo sharing app, for $1 billion in cash and stock.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...