Sharing

Word to the Wise: Viral Marketing

Word to the Wise: Viral Marketing

What is this magic bullet we call "viral marketing?"

Shares: New and Improved Word of Mouth

Shares: New and Improved Word of Mouth

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Online shares carry nearly the same weight as face-to-face recommendations and can increase purchase intent by 9.5%, a study says.

Infographic: Consumers Consider Data Sharing a Bunch of Blarney

Infographic: Consumers Consider Data Sharing a Bunch of Blarney

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Marketers need more than just luck to convince consumers to share their data.

Inspire Customer Advocates to Promote Your Brand

Inspire Customer Advocates to Promote Your Brand

Six ways marketers can motivate customers to share their brand's content.

Sharing is Caring

Sharing is Caring

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If consumers can't get what they need from a brand, they'll get it from each other.

Innovate or Die: A Mantra for the Modern-Day Intranet

Innovate or Die: A Mantra for the Modern-Day Intranet

In order to be successful, businesses need a tool for ensuring teams are empowered to collaborate, share, and engage. Enter the modern-day intranet.

Earning Your Media

Earning Your Media

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When it comes down to the purchase wire, who are your customers more likely to trust—your brand promise or their mom's recommendation?

Snap, Crackle, Post

Snap, Crackle, Post

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People love taking and sharing photos. Enter photo-marketing social media company Pongr.

Content Is (a Misunderstood and Diverse) King(dom)

Content Is (a Misunderstood and Diverse) King(dom)

Three ways to avoid royal screw-ups when creating and sharing content.

App of the Month: Quickoffice Pro

App of the Month: Quickoffice Pro

Quickoffice Pro: It's an office on the go.

Beadaholique's refashioned email program sparkles

Beadaholique's refashioned email program sparkles

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E-commerce site Beadaholique was looking to take better advantage of its recently launched social media pages to acquire email addresses. Enter Bronto Software.

Social-eyesing: Why your social needs to be visual

Social-eyesing: Why your social needs to be visual

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Banks and Pinterest. I mean, it's not cookies and milk, but why not?

Dairy Queen serves up relevant offers to keep Blizzard fans coming back for more

Dairy Queen serves up relevant offers to keep Blizzard fans coming back for more

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Dairy Queen set out to increase its Blizzard Fan Club base while simultaneously giving members an extra scoop of customer service.

Zappos launches Pinterest-based recommendation service

Zappos launches Pinterest-based recommendation service

Dubbed "PinPointing," the new offering from Amazon-owned Zappos aims to incorporate social sharing site into its e-commerce platform.

Infographic: Personalizing privacy

Infographic: Personalizing privacy

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When it comes to consumer privacy, brands need to take the same type of personalized approach they do with direct marketing.

He ain't heavy...he's my inflatable Lunch Decoy

He ain't heavy...he's my inflatable Lunch Decoy

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Lunch is really important, but not everyone has the time to take it. That's why CP+B's created a series of blow-up dolls to promote the new Applebee's lunch menu. Read on. It will all make sense.

Is Pinterest just a passing fad? Readers respond

Is Pinterest just a passing fad? Readers respond

Is Pinterest just a passing fad? Readers respond to the May Gloves Off question.

Facebook to acquire Instagram for $1 billion

Facebook to acquire Instagram for $1 billion

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Facebook announced it reached an agreement April 9 to acquire Instagram, a popular mobile photo sharing app, for $1 billion in cash and stock.

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