Facebook represents 38% of online shares that result in clicks, according to a study released by sharing platform ShareThis and communications company Starcom MediaVest Group on June 2.
Custom clothing company J. Hilburn launched its first e-commerce website on March 23. The site, which the company created in-house, features sophisticated social media and e-mail sharing mechanisms. Prior to the launch, J. Hilburn's products were available exclusively through more than 800 personal style advisors nationwide who would meet with customers to take measurements and provide fashion suggestions.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.