ShareBuilder Uses Accipiter's AdManager Hosted

Share this article:
Online investment brokerage ShareBuilder chose Accipiter Solutions Inc.'s AdManager Hosted to tailor campaigns for consumer needs.


The brokerage, which serves beginners and experienced investors, implemented the outsourced ad management solution to cut IT-related costs associated with launching and managing ad campaigns across its e-commerce-enabled site.


Also, ShareBuilder now can better monitor, track, forecast, report and analyze campaigns. And AdManager's post-click and post-view action tracking and reporting technology lets the financial firm correlate ad efforts with consumer conversion events.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.

Data Builds Trust for Nonprofits Through Accountability

Data Builds Trust for Nonprofits Through Accountability

Transparency doesn't just apply to for-profit organizations; fundraisers need to be held accountable, too.

Teradata Puts Stock in Marketers

Teradata Puts Stock in Marketers

A new enhancement in its Demand Chain Management helps retailers max sales with the correct inventory.