ShareBuilder Uses Accipiter's AdManager Hosted

Share this article:
Online investment brokerage ShareBuilder chose Accipiter Solutions Inc.'s AdManager Hosted to tailor campaigns for consumer needs.


The brokerage, which serves beginners and experienced investors, implemented the outsourced ad management solution to cut IT-related costs associated with launching and managing ad campaigns across its e-commerce-enabled site.


Also, ShareBuilder now can better monitor, track, forecast, report and analyze campaigns. And AdManager's post-click and post-view action tracking and reporting technology lets the financial firm correlate ad efforts with consumer conversion events.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.