Most Recent Articles by Shahnaz Mahmud
Sony and Michelin are among the marketers who are combining events in consumers' homes with digital and direct marketing tactics to build ongoing relationships with customers.
Video provider Movies Unlimited was fortunate to possess solid website traffic, but it had a problem with shopping cart abandonment.
Direct mail production and printing services company Johnson & Quin said it has acquired Compuletter, a business specializing in personalized direct marketing, fulfillment, database and list management services. Terms of the deal were not disclosed.
E-mail marketer StrongMail Systems announced it has partnered with e-mail service provider Net Atlantic, as part of its move to service the small and medium-sized business market. StrongMail gains access to Net Atlantic's extensive trove of SMB clients (1,800 total) in the deal.
E-mail marketers don't expect Facebook's revamped messaging system to replace traditional e-mail service, but they are watching the platform's rollout to see how they can use it to interact with consumers.
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.