Shahnaz Mahmud

Most Recent Articles by Shahnaz Mahmud

Brands use house parties to collect data

Brands use house parties to collect data

Sony and Michelin are among the marketers who are combining events in consumers' homes with digital and direct marketing tactics to build ongoing relationships with customers.

Vendor unlocks e-mail retargeting revenue stream

Vendor unlocks e-mail retargeting revenue stream

Video provider Movies Unlimited was fortunate to possess solid website traffic, but it had a problem with shopping cart abandonment.

Johnson & Quin acquires Compuletter

Direct mail production and printing services company Johnson & Quin said it has acquired Compuletter, a business specializing in personalized direct marketing, fulfillment, database and list management services. Terms of the deal were not disclosed.

Email providers team up to market to SMBs

E-mail marketer StrongMail Systems announced it has partnered with e-mail service provider Net Atlantic, as part of its move to service the small and medium-sized business market. StrongMail gains access to Net Atlantic's extensive trove of SMB clients (1,800 total) in the deal.

Facebook messaging revamp prompts strategy review

Facebook messaging revamp prompts strategy review

E-mail marketers don't expect Facebook's revamped messaging system to replace traditional e-mail service, but they are watching the platform's rollout to see how they can use it to interact with consumers.

More Articles by Shahnaz Mahmud

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...