Sony and Michelin are among the marketers who are combining events in consumers' homes with digital and direct marketing tactics to build ongoing relationships with customers.
Video provider Movies Unlimited was fortunate to possess solid website traffic, but it had a problem with shopping cart abandonment.
Direct mail production and printing services company Johnson & Quin said it has acquired Compuletter, a business specializing in personalized direct marketing, fulfillment, database and list management services. Terms of the deal were not disclosed.
E-mail marketer StrongMail Systems announced it has partnered with e-mail service provider Net Atlantic, as part of its move to service the small and medium-sized business market. StrongMail gains access to Net Atlantic's extensive trove of SMB clients (1,800 total) in the deal.
E-mail marketers don't expect Facebook's revamped messaging system to replace traditional e-mail service, but they are watching the platform's rollout to see how they can use it to interact with consumers.
Company of the week
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.