Shahnaz Mahmud

Sony and Michelin are among the marketers who are combining events in consumers' homes with digital and direct marketing tactics to build ongoing relationships with customers.

Video provider Movies Unlimited was fortunate to possess solid website traffic, but it had a problem with shopping cart abandonment.

Direct mail production and printing services company Johnson & Quin said it has acquired Compuletter, a business specializing in personalized direct marketing, fulfillment, database and list management services. Terms of the deal were not disclosed.

E-mail marketer StrongMail Systems announced it has partnered with e-mail service provider Net Atlantic, as part of its move to service the small and medium-sized business market. StrongMail gains access to Net Atlantic's extensive trove of SMB clients (1,800 total) in the deal.

E-mail marketers don't expect Facebook's revamped messaging system to replace traditional e-mail service, but they are watching the platform's rollout to see how they can use it to interact with consumers.

Cable and broadcast television networks are asking fans of their shows to "check in" via social media between seasons.

E-mail service providers have found a new way to acquire customers in the small business category, a cost-conscious group, by way of an age-old marketing tactic: free samples

Disney Parks and Resorts launched a location-based initiative November 18 with mobile check-in service Gowalla to engage visitors through their mobile devices.

The Nielsen Company said November 17 that it underreported the audiences of the top 1,000 websites by an average of 5% in September. It is the second time this month that Nielsen has identified erroneous website visitor numbers.

US Internet advertising revenue reached a record high of $6.4 billion in the third quarter, according to statistics from the Internet Advertising Bureau, a digital advertising industry group. Revenue was up 17% year-over-year in Q3.