SFM Media, Lockard & Wechsler Form Real Time Direct
Independently owned Lockard & Wechsler, founded in 1967, is expected to maintain autonomy from Real Time Direct. SFM Media was launched in 1969 and is now owned by Euro RSCG.
Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.
Darren Rodgers explains how he applies his deep healthcare expertise, and broad organizational experience, to marketing in an industry in the throes of historic transformation.
Some quick info hits to keep you up-to-date, including the percentage of emails opened on mobile devices.