SFM Media, Lockard & Wechsler Form Real Time Direct
Independently owned Lockard & Wechsler, founded in 1967, is expected to maintain autonomy from Real Time Direct. SFM Media was launched in 1969 and is now owned by Euro RSCG.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?
It's time for marketers to think more like scientists, and evolve and adapt through experimentation.