SF Charity Retains Optic Nerve
The San Francisco agency, headed by James E. Sullivan, will continue to manage the charity's key fundraising efforts, including the annual fundraising push.
A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.
Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.
Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.