SF Charity Retains Optic Nerve
The San Francisco agency, headed by James E. Sullivan, will continue to manage the charity's key fundraising efforts, including the annual fundraising push.
The agency veteran is charged with expanding customer engagement services.
How consumers' motivations differ from country to country.
The $3.7 billion deal will unite Sapient with Digitas, Razorfish, and Rosetta on a new digital platform called Publicis.Sapient.