SF Charity Retains Optic Nerve
The San Francisco agency, headed by James E. Sullivan, will continue to manage the charity's key fundraising efforts, including the annual fundraising push.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?