SF Charity Retains Optic Nerve
The San Francisco agency, headed by James E. Sullivan, will continue to manage the charity's key fundraising efforts, including the annual fundraising push.
The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.
Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.
The Volkswagen marketing executive is a veteran of Wunderman and WPP.