SF Charity Retains Optic Nerve
The San Francisco agency, headed by James E. Sullivan, will continue to manage the charity's key fundraising efforts, including the annual fundraising push.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?
It's time for marketers to think more like scientists, and evolve and adapt through experimentation.