Seton Hall Hires Sigma Group as AOR

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Seton Hall University in South Orange, NJ, appointed Sigma Group, Oradell, NJ, as its agency of record.


The agency is to launch Seton Hall's new image campaign and develop creative strategy and strategic positioning. A separate ad campaign will include print, television, radio, video and online advertising.


Seton Hall is a Catholic university with 10,000 students from 40 states and territories.


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