Session Attendees Get E-mail Advice

Share this article:
NEW YORK -- Ask permission and clean regularly sound like a mother's advice, but they were among the e-mail tips offered during a session yesterday at the DMD New York Conference & Exhibition at the Javits Center here.


Session speakers were Michelle Feit, president of E-PostDirect Inc. and Stevan Roberts, CEO of Edith Roman Associates Inc.


They stressed the importance of making sure e-mail lists are permission-based, cleaned regularly, highly segmented and have good roll-out potential.


As for the e-mail message itself, keep in mind that the recipient only sees the top third at first.


"That is what we call the prime real estate," Feit said.


Make sure to include the offer, the benefit and the call to action.


Other "Top 20" tips from Feit and Roberts included:


· Don't spam.


· Make it easy to opt out.


· Personalize.


· Customize content.


· Build an e-mail database.


· Monitor what's working for you.


· Track all links.


· Test everything.


· Make messages interactive.


· Don't use attachments.


· Create a follow-up process.


· Timing is everything.


· Use a recognizable from line.


· Honor opt out quickly.


· Don't send duplicates.


· Identify yourself in the opt out.


· Make contact easy.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.