Session Attendees Get E-mail Advice

Share this article:
NEW YORK -- Ask permission and clean regularly sound like a mother's advice, but they were among the e-mail tips offered during a session yesterday at the DMD New York Conference & Exhibition at the Javits Center here.


Session speakers were Michelle Feit, president of E-PostDirect Inc. and Stevan Roberts, CEO of Edith Roman Associates Inc.


They stressed the importance of making sure e-mail lists are permission-based, cleaned regularly, highly segmented and have good roll-out potential.


As for the e-mail message itself, keep in mind that the recipient only sees the top third at first.


"That is what we call the prime real estate," Feit said.


Make sure to include the offer, the benefit and the call to action.


Other "Top 20" tips from Feit and Roberts included:


· Don't spam.


· Make it easy to opt out.


· Personalize.


· Customize content.


· Build an e-mail database.


· Monitor what's working for you.


· Track all links.


· Test everything.


· Make messages interactive.


· Don't use attachments.


· Create a follow-up process.


· Timing is everything.


· Use a recognizable from line.


· Honor opt out quickly.


· Don't send duplicates.


· Identify yourself in the opt out.


· Make contact easy.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.