Sesame Workshop expands online fundraising efforts

Share this article:

Sesame Workshop, the nonprofit educational organization behind Sesame Street, is expanding its online fundraising efforts.

Working with software provider Kintera Inc., San Diego, Sesame Workshop is seeking to better communicate and connect with donors online about the impact its organization is making on children worldwide, thereby driving supporters to take action and donate. Sesame Workshop is using Kintera technology to enhance its e-mail campaigns and e-newsletters, online donation processing and donation capabilities at http://supportus.sesameworkshop.org.

"As a nonprofit, philanthropy supports Sesame Workshop's educational research and creative content for children around the world, which is why our online fundraising efforts have become increasingly important," said Gary E. Knell, president/CEO for Sesame Workshop, in a statement.

Using Kintera Sphere CRM, Sesame Workshop is able to automatically record and manage the most important aspects of its relationships with supporters. Dynamic segmentation and more complete constituent profiles enable the organization to develop more targeted campaigns and appeals.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.

China to Launch its Own Operating System

China to Launch its Own Operating System

A desktop version of the OS is set to begin competing with Apple, Google, and Microsoft in October.